The Exciting NWSL Sponsorships This Year
The 2024 NWSL season is off to an exciting start, with games kicking off the weekend of March 16. The league has made great strides in the last year, from the new media deal to breaking attendance records. We’re seeing more NWSL sponsorships announced both for the league and individual teams. We take a look at a few of those new deals below.
Snickers – Washington Spirit
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The Spirit announced that Mars’ Snickers would sponsor the 2024 season. The sponsorship includes Snickers on the sleeves of the jerseys and being named the official presenting partner for Washington’s Fan Appreciation Night in October. It’s a big sponsor for the Spirit, with quite a recognizable name now backing NWSL. It’s Mars’ first NWSL sponsorship.
Google Pixel – NWSL
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In February, the league announced Google Pixel as the official mobile phone partner and the presenting sponsor of the playoffs and Championship game. They’ll also be creating a cool new program called Pitchside with Pixel. This new program will allow fans and content creators the opportunity to create pitchside content during NWSL matches using the Google Pixel.
Sutter Health – Bay FC
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Ahead of their inaugural season, Bay FC announced Sutter Health as their front-of-jersey sponsor. It’s the biggest sponsorship deal in league history and will last five years. The deal will also see the club and Sutter Health come together to invest in community health and wellness programs for the area’s youth.
CarMax – Gotham
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CarMax has sponsored NJ/NY Gotham FC for a couple of seasons, but this year, thanks to a new multi-year agreement announced in February, they’ll be the club’s front-of-jersey sponsors. They’ll also continue to sponsor the Player of the Match, custom content series, in-game experiences for season ticket holders, and community outreach.
Nike – NWSL
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While the league’s Nike sponsorship isn’t new, they were able to reset the jersey designs for the 2024 season. For the first time, we saw many clubs leaning into their community and creating special jerseys to wear for this season. It’s an exciting time for the NWSL, and more creative jerseys were a much-needed next step for the league to continue to grow.
Featured image via @washingtonspirit
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