Making Waves: Ida Sports’ Summer of Growing the Women’s Game

It has been a summer of growth and opportunity for the women’s game. From NWSL expansion to England’s Euro dominance to sold-out stadiums and equal pay advances, the number of wins keeps flowing as we ride the summer high into the fall season. 

Brands and companies all over the world are finally seeing the benefit of supporting women’s soccer. This is amazing. But some brands have been in it from the get-go. One of them is none other than our favorite footwear company. Ida Sports! This fall, they will be dropping not one but two new cleats to add to their catalog of female-specific footwear. 

Since it’s been a while, a quick re-introduction:

Ida Sports is an Australian brand gone global that makes female-specific cleats and futsal shoes. Men’s and women’s feet are different, so why should we be made to wear the same cleats that cause endless blisters, pinching at the toes, and a greater risk of serious injury? After their launch in the middle of the pandemic, they’ve nearly sold out the first production run of their Ida Classica firm ground outdoor cleat in Australia. They took their efforts over to the U.S. and have continued to gain ground and popularity, making it to Soccer.com and Dick’s Sporting Goods stores throughout the country.

Since launching their first women-specific cleat, Ida has been making even bigger waves to change the landscape and expectations of women’s sports. This is not just about shoe sales. This is about opportunity, change, equity, and long-term success.

Here’s what Ida Sports has been up to recently:

New member of the Ida family  

While continuing to grow the Ida Sports brand, CEO and Co-founder Laura Youngson also expanded her own personal family! Talk about a boss mom! 

Ambassador program

An exciting addition to the Ida Squad! Launched in June, Ida Sports ambassadors are athletes, leaders, activists, and community leaders who believe in the power and impact of creating equal opportunities in sports for all. If you want to help change the game for women, you could be a great addition to the Ida Squad!  

Women investing in women

Another huge recent win has been women’s sports taking center stage as good business. Let’s face it, a critical factor to long-term success is funding and financial backing. Ida Sports was selected to participate in the Trailblazer Studio, the world’s first studio focused exclusively on women and sports! In a collaboration between Billie Jean King Enterprises, Elysian Park Ventures, the LA Dodgers, and R/GA Ventures, the studio will support Ida Sports and the other eight selected companies with access, services, and connections that will allow them to reach their maximum potential.

Celebrating the 50th Anniversary of Title IX

Ida launched a commemorative limited edition jersey to celebrate 50 years of Title IX, the law that began the fight for equality in all aspects of sports. They also partnered with the Sports Bra Project, an initiative that provides sports bras to athletes who don’t have access to basic sports equipment to increase participation. 

Fast forward to today, and Ida Sports continues to advance its work in female footwear, prioritizing female athletes and empowering women and girls in sports. Stay tuned for some exciting news to come. The future is bright for women’s soccer. 

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