Women’s International Soccer Shop: The Artsy Soccer Brand You Need to Know

March 8, 2022
By Jesse McDonough

What really makes us fall in love with a brand is not just its stylish products (although that’s a huge part of it), but when the brand aligns with what we value, what is important to us–women’s soccer, loving, and growing the game and celebrating the personalities of the young Socceristas. Women’s International Soccer Shop (WISS) aligns with all of those values, and that’s why we know it’s special.

Art Inspired

WISS is a women’s soccer-specific brand with an artful, out-of-the-box approach.

The creator and founder, Otto Van Horn, grew up a soccer player and fan himself. But he loved watching the women’s game, following the Mia Hamm’s and the Christie Rampone’s as they changed the game and the world. He found it fascinating, much more entertaining than the men’s game, and also inspiring. You can see this inspiration in his artistic designs for WISS. These are not the everyday designs we see around athletes–they are bolder, fiercer, and have an intensity to them that reflects the way we all feel about the women’s game.

International Women’s Day

WISS was founded just two years ago, but intentionally on international women’s day, March 8, 2020. That, to us, speaks volumes and sends a clear message about the brand’s loyalty to women’s soccer—their mission: to provide a unique product that celebrates and promotes the game globally.

Splatter Skull Long-sleeve Hooded Tee

March 8 is an important day for all girls and women. Starting in 1911, it is a day for celebrating women’s achievements and raising awareness about women’s equality each year. Such a day is critical for all women, and especially during these times of fighting for change, women in soccer.

Their products even embody the three colors that symbolize International Women’s Day! Now that is some creative genius right there. The three colors are purple, green, and white. Purple signifies justice and dignity, while green stands for hope and white symbolizes purity. You will find these three colors in plenty of the WISS designs, but their ‘I am Chloe’ graphics are special in incorporating all three.

I am Chloe the Kicker

Something for everyone

It’s definitely different than anything we’ve ever seen, but that is why we love it and why the women’s soccer world needs it. It needs exactly what this brand stands for–creativity, diversity, pushing the boundaries, and creating more narratives for women in the soccer world. There are so many personalities and characters created by WISS- there’s a piece on there for everyone!

Find the piece that ‘fits’ you and get free shipping with code: GSNxWISS – happy shopping!

The 24/7 soccer player