The Female Edge: A New Resource Inspiring and Mentoring Female Athletes

Success leaves clues. Every athlete likely hits a point when they believe they have more potential to fulfill in their sport, but they do not know how to unlock this. Repeated physical training and skills practice only takes you so far and can lead to plateauing and stagnation. Every athlete who seeks to reach higher levels of success needs a roadmap to fulfill their goals and maximize their potential. With the right tools to elevate your game across the performance spectrum, you can gain an edge. 

Alexa Coyle and Toni Malone, co-founders of The Female Edge, were once in this position. They both hit a point in the elite stages of their careers when they learned that, as the competition gets fiercer, the smaller details are what set you apart. Coyle and Malone wished their younger selves could have had the knowledge and tools they now possess, which is why they created their all-encompassing venture for female athletes, setting out to empower girls and women in sport to find their “edge,” to reach their next level, and achieve success both in and out of their sport.

Alexa explains, “The feeling of breaking barriers through empowering yourself, and experiencing personal growth throughout the process of pursuing your goals are indescribable feelings that I want other female athletes to experience. I want to share what I have learned throughout my athletic journey with other female athletes so they too can feel empowered to pursue greatness through their sport and always believe in themselves no matter what challenges they may face in pursuit of their goals.”

After their collegiate soccer careers at University of Montana and Oregon State University, respectively, Coyle and Malone met for the first time in Scotland — playing professional soccer for the same club. Together they conceived The Female Edge with a mission to guide female athletes in developing an optimal mindset for high performance, provide personalized goal-oriented services, and mentor them to maximize their potential. They want to teach female athletes the power of leveraging the mind, fostering self-confidence, practicing success-oriented skills, and discovering one’s true motivation and purpose in their pursuit of greatness.

Toni says, “Soccer has taught me so much and has made me into who I am today. Developing the right mindset elevated my game. I want to inspire younger generations to be fearless in the pursuit of their dreams and to have confidence in themselves that can accompany them throughout their life.”

Learn more about the founders at this link:  https://www.thefemaleedge.co/about

The Female Edge provides five main services:

• Mindset Mentoring 
• College Recruiting Process Services and Mentoring
• Film Analysis Services and Mentoring 
• Personalized Soccer Training Plans
• Professional Sport Services

The Female Edge is unique in providing personalized services to the athlete, catering to their individual desires, needs, and goals. 

Alexa says, “The personalization aspect of each service provided to the athlete sets us apart. Our plans and strategies are tailored to help each female athlete become the best version of themselves within their sport and outside of it. In doing this, we can help them achieve their goals, as we have created each service based on our experiences playing at the highest level. For example, our comprehensive and personalized College Recruiting Process Services and Mentoring helps the athletes navigate the intimidating and complicated recruiting process from start to finish. We provide the tools that help set them apart and guide them to the school that is right for them.”

In addition to these services, The Female Edge is committed to providing a sense of community to clients through ongoing access to their mentoring. Built upon the value of commitment and mentorship, their continued guidance makes their athletes feel a part of The Female Edge family.

As Toni notes, “Developing and maintaining the right mindset for success doesn’t end with accomplishing a goal. We value an ongoing relationship with our clients through each stage of their athletic journey and provide easy access to mentoring right through their college careers and beyond. We consider each client part of The Female Edge family.”

Learn more about the services offered here. 

If you are a female athlete who wants to take your sport beyond the hobby, learn to use your mind as your greatest asset, grow your self-belief, and feel empowered to achieve anything you set your mind to, The Female Edge would love to work with you and welcome you to the family!

The Female Edge. Empowering Women in Sports. Going Beyond The Hobby.

Get in touch and learn more here.

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